FINE ART MAKING

COURSE CONSISTS OF FIVE BLOCKS:

BLOCK “PREPARATION” — essential for those who are just starting to work with a camera and editing, as well as for those who already have experience but want to refresh their foundation. This block contains everything necessary for students to clearly understand which tools are used during further editing and how to work with them.

BLOCK I MINI LECTURES — contains key mini-lessons on ideas, light, color, composition, monetization, AI, and other topics that help develop personal concepts. Learning how to edit images is only part of the process. The most important thing is what exactly is being created and how a visual style is formed.

In this block, the material is presented not as a demonstration of ready-made solutions, but as a detailed explanation of how light, color, and composition work. This approach gives students the freedom to think, create their own concepts, and shoot not “by example” but truly authorial work.

BLOCK II — DEDICATED TO COMPOSITION

• Architectural PRACTICAL SHOOTING, during which angles, light, and interaction with the model are demonstrated directly on location, as well as how the image looks with different lenses.
• Lessons dedicated to composition.
• All other 99% of the block is dedicated to editing the footage from the PRACTICAL SHOOTING.

BLOCK III — DEDICATED TO DECOR FOR SHOOTS

• PRACTICAL SHOOTING with props, during which angles, light, and working with the model are demonstrated directly on location.
• Lessons dedicated to decor and its creation.
• All other 99% of the block is dedicated to editing the footage from the PRACTICAL SHOOTING.

BLOCK IV — DEDICATED TO WARDROBE FOR SHOOTS

• PRACTICAL SHOOTING with a dress, during which the work with light, angles, and the dress is demonstrated directly on location.
• Lessons dedicated to searching for and creating wardrobe pieces.
• All other 99% of the block is dedicated to editing the footage from the PRACTICAL SHOOTING.

In this way, students receive THREE PRACTICAL SHOOTS on different themes and in different conditions, and from Block II to Block IV — a step-by-step edit from A to Z. This format allows students to see the entire process and understand every detail of creating an image — from the shoot to the final edit.

BLOCK "PREPARATION"
• Which camera to choose?
• Types of lenses
• Basic camera settings
• RAW or JPEG
• Camera Raw and Lightroom
• Preparing photos for Photoshop
• Photoshop optimization
• Color space: RGB or sRGB
• Photoshop workspace
• Tool overview
• What is a layer
• Working with masks
• Curves. Correct contrast
• Blending modes for different effects
• Life hack: Photo volume in 5 minutes
BLOCK I. MINI LECTURES
• Inspirations
• 7 steps to a unique style
• Algorithm
• 2 lessons on enhancing ideas
• 2 lessons on lighting
• 2 lessons on posing
• Model release
• 2 lessons: The Magic and Psychology of Color
• The Age of AI
• Midjourney guide
• 2 lessons: Monetization and where to sell
• The world of NFTs

• Recording of 2 live streams: Personal brand and session with a marketer
• HW 1. With detailed feedback in the group chat
BLOCK II. ARCHITECTURAL PHOTOGRAPHY
• About composition
• Rhythm
• Perspective
• Shooting #1. Practical shooting of an architectural location. Which lenses to use?
• Frame selection
• My method with the 3D effect
• Final shot. Simple compositing
• Architecture alignment

• HW 2. With detailed feedback in the group chat
BLOCK III. PROPS
• Creating props
• Shooting #2. Practical shooting with props
• Step-by-step processing of the shot: 3D effect through volume manipulation
• Complex compositing
• Visual elongation of legs
• Working with the Liquify filter
• Working with a graphic tablet
• 2 lessons: My vignette method. Adding accents
• 2 lessons: Color correction and Deep red
• How to recolor a dress or other elements
• 2 lessons: Lab color space
• Perfect skin color in 1 minute
• Chromatic aberrations
• Working with effects
• Channels – our helpers
• Working with textures
• How to paint the sky
• Correctly converting to black & white
• AI and its role in post-processing

• HW 3. With detailed feedback in the group chat
BLOCK IV. DRESSES
• Where to get outfits for photoshoots
• Shooting #3. Practical shooting in a dress
• Step-by-step processing of the captured shot
• 2 lessons: Compositing levitating dresses and puppet transformation
• 2 lessons: Working with frame volume and vignetting
• 2 lessons: Working with color and how to remove parasitic colors
• 2 lessons: Embellishing a female portrait and Retouching.67
• Smoothing fabric
• How to remove redness from the skin caused by cold
• Retouching eyes and lips for expressiveness
• 2 lessons: Proper work with freckles and how to restore skin texture
• 2 lessons: Working with hair and how to remove hair from hands
• How to recolor nails
• Preparing images for online publication
• Method for applying sharpness
• Speeding up processing with presets
• Male portrait retouching
• Overview of useful Photoshop plugins
• Creating videos for social media

• HW 4. With detailed feedback on every assignment

• Final project. With detailed feedback in the group chat

I am Irina Dzhul, an art photographer with over 15 years of experience in fine art photography. My main mission is to create not just photographs, but to tell stories.

I have learned how to easily generate ideas, find the perfect locations, and capture magical light. My art photographs are created using real locations and models, and I also make dresses and decor by hand.

I know everything about composition and harmonious color, as I’ve been immersed in these areas my whole life—from art school and architectural studies to many years of practice in art photography. I believe my skills are a result of having access to artistic knowledge, and now I pass on this concentrated knowledge to others. Teaching others inspires me and fosters a true love for creativity.

I have held over 70 masterclasses worldwide, where I not only share techniques but also help people find their unique style in photography.

My works have been presented at international exhibitions, received recognition in prestigious competitions, and have been published on the covers of magazines and books around the world. I have also worked with many well-known personalities in Ukraine.

What distinguishes the tariffs?
SELF-GUIDED

This tariff gives access to 5 modules of the course, which includes 75 lessons, but you do not get access to 25 advanced lessons (Complex editing, how to quickly make skin tone the most beautiful, using plugins, AI generation, and other lessons for speeding up processes).

This block is without feedback, your homework is not checked, and there is no option to ask questions. The course is fully self-paced.

WITH SUPPORT

This tariff is chosen by 90% of participants, as it offers the maximum learning opportunities with support and feedback. You will get 75 main lessons and an additional 25 lessons with in-depth analysis of complex techniques like editing, color correction, using plugins, and AI tools to speed up your workflow. The course author, Irina, holds live sessions where you can discuss your tasks and get detailed feedback. In addition, you will become part of an active community on Telegram, which offers support, shares experience, and helps implement creative ideas.

PERSONAL COACHING

The "Mentorship" tariff means that throughout the course, you will submit homework directly to Irina and receive personalized feedback from her.

She will provide recommendations and advice regarding your photos, helping you absorb her professional experience and knowledge.

Irina will personally guide you from idea to shoot, supporting you at all stages.

There will be 5 coaching sessions (Portfolio and social media analysis, discussing and planning your idea, discussing decor and outfits, analyzing the shot material and selecting frames for the final project, reviewing the results).
Is this course suitable for beginners?
Yes, this course is perfect for those who want to become professionals in photography and learn the basics of shooting and editing images. You will need a camera, know how to set it up, and understand the fundamentals of exposure, shutter speed, and aperture. Everything else will be taught during the course!
Is this course suitable for pro?
This course will help you refine your technique, deepen your knowledge of composition, color, and lighting. You’ll gain new tools to express your creativity, improve your skills, and learn how to monetize your work. We will teach you how to effectively promote yourself in the market, build your personal brand, and attract clients for a stable income.
How long will it take to complete the course?
Irina believes that the course is designed for 3–4 months at a normal study pace. However, everyone’s schedule is different, so access to the course lasts for 6 months.
What equipment do I need to take the course?
You can use any camera and lens. In the course, I will be working with the following standard lenses: 35mm, 50mm, 85mm, and 135mm.
Can I start earning after completing the course?
You will not only learn to be inspired, as everyone suggests, and not just find ideas (since there are plenty of them). During the course, I will teach you how to develop and execute these ideas step-by-step. You’ll get all the essential tools to create your own work, from concept to finished artwork. And, of course, during the course, you will be able to monetize the knowledge you gain. Additionally, your new level of work will lead to an increase in your existing pricing.
Will this course suit me if I don’t want to create outfits and decorations?
Yes, this course was designed to be engaging and useful for all participants. Only three lessons are dedicated to making outfits and decorations, and completing them is not mandatory. Most of the program focuses on shooting and editing. Creating outfits and decorations is included only as an extra option for those who want to explore their creativity further.

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